Sounds + Food 'n' Retail

Nothing to do with HotorNot's 20 million sale, which I just heard about today, I'm afraid. No, I watched Juno in the cinema today (great flick!), and saw following two commercials: Axe's "Chocolate Man," which was great, vs. Eristoff Black, which was not.

What I like about this short film is that it does give you a similar feeling to what it's like to walk around with a good scent and feel good about yourself. It's so hard to portray smell on video, I can imagine, and chocolate's just a great vehicle for it. The cinema-crowd's reaction was great also, laughing throughout the film.

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Update: apparently this is part of a whole viral campaign by Axe. I just found the matching game: Maneater
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In contrast…

I don't know about you, but this film just made me feel nervous. It's a commercial for an alcoholic beverage, ok, but nothing in the film suggested anything positive about the experience of drinking it. Instead you have this paranoid image of someone being locked in a glass sphere, pursued by bloodthirsty animals. Even the scene at the end, where it's a guy who apparently hit a shopping-window, is not reassuring, rather it confirms that this is a drink to be treated with caution. The cinema-crowd was totally not into this commercial either.

That's all from me this weekend. Have a nice one!