According to Distrifood.nl (Dutch) the " man's cola" showed a nice profit this last year, making it the top new introduction to a brand in 2007.
(Source picture: Elsevier.nl (Dutch))
I only point this out, since Coke Zero is one of the first food-related topics I wrote about on Tech IT Easy; a, fairly clear, signal that it was time to "spin-off" to this blog.
Filed under: beverage, branding, business strategy, Coca-Cola, fmcg, food, Health, innovation, marketing, new business development, retail, trends
Coke Zero no.1 in the Netherlands
According to Distrifood.nl (Dutch) the " man's cola" showed a nice profit this last year, making it the top new introduction to a brand in 2007.

(Source picture: Elsevier.nl (Dutch))
I only point this out, since Coke Zero is one of the first food-related topics I wrote about on Tech IT Easy; a, fairly clear, signal that it was time to "spin-off" to this blog.

(Source picture: Elsevier.nl (Dutch))
I only point this out, since Coke Zero is one of the first food-related topics I wrote about on Tech IT Easy; a, fairly clear, signal that it was time to "spin-off" to this blog.
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