Interlude: The detached business-person ~ Sounds + Food 'n' Retail

Interlude: The detached business-person

detached business person.jpgAn interesting quote from the Economist this week. Particularly, because I personally suffer from it, and imagine a lot of other people & businesses do too.

Mr. Fellows [CEO of Callaway golfing equipment] believes that the "fundamental principles of running a company don't change just because the product category is different." In his view, Callaway's problems stemmed from the fact that it saw itself as a golf business, not as a consumer-goods company. He resolved to focus on "what the consumer wants, not our own feelings about what the game of golf should be."
It doesn't matter if you're the CEO of a company, an investor, a sales-person, a blogger, etc., I think everyone has an idea of what they want and what customers should want. But what it really comes down to is the latter.

Face Value, my favourite section in the Economist, every week.

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