McDonalds wants a new European image (Dutch link) ~ Sounds + Food 'n' Retail

This is not the first time, we've heard this of course, but still interesting how the company deals with the challenges of diversity and picky European customers.

In this case, it wants to invest 800 million dollar this year alone into its European locations, in order to focus more on healthy, organic, and regional food, and get rid of its "hamburger" image. Apparently, revenue has been falling for years.

Good call, I say. I look forward to seeing if health-food can finally be transformed into a mass-market product!


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