Last time, I wrote a little about how I feel that retail & food venues are very much people-businesses. You are essentially running a piece of real-estate, filled with people that represent you, and people that use your services. It adds a special dynamic to the whole thing, because you can achieve a lot with maintaining a good quality staff, but of course you have to understand how to get there. On Tech IT Easy, I wrote an article on "People First," in regards to organisations like Pixar. This a principle I firmly believe in, but is easier said than done. I think it really starts at the selection- and training-phases, but also requires regular attention to ensure that this continues.
The July-August issue of HBR (which I'm devouring like crazy) has some interesting advice towards branded leadership, which they explain as: "you want your leaders to embody the promises your company makes to its customers," and they present 5 principles to ensure that will happen. It is not my desire to summarise whole articles here each time, but I will focus on the message instead.
And you have to instil that identity in your workforce. One of the ways that HBR proposes to do so, is by training leaders to handle as many situations as possible. You can achieve this by putting them into settings which confront them with new challenges and makes them come out as better leaders and a better understanding your business.
One way that this can be achieved is with something called participation-management, as I found out from a new podcast I discovered, focussed on Specialty Shop Retailing. Essentially, participation-management is a method that is meant to motivate employees, by giving them more responsibility in the company. Some ways that the podcast (episode 1) mentioned, include: having staff participate in the hiring-process, having those assigned to certain divisions take part or make the buying decision for that part of the business, and involving employees in writing the employee handbook. There are some risks associated with this method as well, namely that you may have to release financial details about your business, that decision-making can be slower in a group, and that firing can be more difficult.
Filed under: branding, business strategy, community, culture, human resources, management, marketing, retail
The July-August issue of HBR (which I'm devouring like crazy) has some interesting advice towards branded leadership, which they explain as: "you want your leaders to embody the promises your company makes to its customers," and they present 5 principles to ensure that will happen. It is not my desire to summarise whole articles here each time, but I will focus on the message instead.
And you have to instil that identity in your workforce. One of the ways that HBR proposes to do so, is by training leaders to handle as many situations as possible. You can achieve this by putting them into settings which confront them with new challenges and makes them come out as better leaders and a better understanding your business.
One way that this can be achieved is with something called participation-management, as I found out from a new podcast I discovered, focussed on Specialty Shop Retailing. Essentially, participation-management is a method that is meant to motivate employees, by giving them more responsibility in the company. Some ways that the podcast (episode 1) mentioned, include: having staff participate in the hiring-process, having those assigned to certain divisions take part or make the buying decision for that part of the business, and involving employees in writing the employee handbook. There are some risks associated with this method as well, namely that you may have to release financial details about your business, that decision-making can be slower in a group, and that firing can be more difficult.